Old stuff for new beginnings

Hello to all!

I hope your Christmas and New year were happy and restful and you came up with a few plans on how you are going to progress this year. I have decided to recycle some stuff i wrote in another phase of my life to see if it can help new people. So here is the first of them.

This is a post I wrote quite some time ago as a favour to a friend. I think it got used somewhere. :) Some may find it slightly outdated now, but the topics inside are almost as relevant now as they were some 4-5 years ago.

Enjoy! And feel free to comment.

What is a keyword or, for those a bit more experienced, SEOs or search engine optimized? Sounds very important, but all it really means is the words or phrase is one that is used extensively when someone is looking for something on the web. An experimental way would be: dating sites, when they are not sure really what they want. If they have some experience, then it may be: dating sites for early-twenties and so forth. The keyword only becomes more specific, not the meaning.

Keywords, when writing, must be used to the extent that the owner of the article has specified. So, in an article of 300 words that requires a per cent of 1, that will be three times in 100 words. If they ask for them in random figures, simply work out the per centage.Like so:

1 % = 3 in 300. 5% =5 in 300. etc. Unfortunately a lot of owners also love overkill with keywords and leave the reader with a case of shell-shock after reading them, feeling : Well, it was about XZY, but what exactly did it say?

Or, if you are given 5, 10 or even 12 keywords, then it impossible to use them in these proportions. So scatter them naturally.  You may use the first kw in the first sentence and not again, unless it holds more significence than the others. The main objective is to spread them over the 300 words so they look natural, not forced and to  fit right in.

Titles are a good place to start. As a title is usually NOT part of your 300word-count, then you can use them in the title. For example: kw = dating sites. Title: Dating sites can be fun. First sentence: When you look on dating sites, it is often wise to have some idea as to what you are looking for. Ideally the last use of the keyword should be in the last sentence : If you are only using dating sites for fun, then still take sensible precautions to ensure your safety.

If you are at all interested in learning  more about keywords, then type a definition of keywords into Google and there is one site, Marketing Titan, that is very good

KEYWORDS must be used exactly as they appear. So, if the keyword is sands Kilimanjaro, then that is exactly as it must be used. No extra words to make it run smoother even though it looks silly.  Exactly.