Sunday, 25 August 2013

Good value

Hello to all!

       I cannot believe it. A blog that I was following had so much promise when I came across it at first that I was fairly hooked. Four weeks into it though, it turned to soup and a very weak one at that. I wonder how many people do this to their readers/followers and then wonder why they get pissed off and depart, never to come back?

No, I am not talking about the ones that suddenly turn into little more than a sales page, or, indeed, start off as one, although this can be disconcerting. At least you know that that is pretty well what it is from the beginning. I am talking about the ones that start by giving good, comprehensive content, then tire of that and put as many adSense and other ads as they can for God knows-what on their page.

Sure, all of us want to get to earn money as soon as possible. This is great. But, for Pete's sake, select one type of thing to advertise. Fine, have one or two variations on this as well, but try to have them all related to each other or an offshoot of the original.

Having too many ads will kill your blog. It's that simple. People get confused and won't stay. You simply cannot give good service if you come across as not really knowing what your blog/selling page is about. Even ugly little blogs look much better if there is some content on them which is related to your selling point. If you can't write a simple blurb about your product, outsource this small thing for your blog. For less than $5, you can get a pretty good write-up and keep your customer on your page a little longer. No need to do this every day, but make an effort at least once a month to check if there are updates about it and let your customers know.

Much better to do this for one product, instead of 10,20,30. Make a new site for each one or get someone to do this for you. This way, you can devote time to simply updating say once per month, and still giving your customer good value.

After all, there are literally millions of sites out there now, and you want to stand out from the pack. Try this and see what happens.

Wednesday, 7 August 2013

Quotes

Hello to all!

I don't know about you guys, but I adore quotes. Not ALL quotes, but those that I can take something away from. For instance I love this one from David Ogilvy: Wooly minded people write wooly memos. wooly letters and wooly speeches. Apparently this man was influential years ago. All I know is his quotes ring various bells with me.

The Unpublished Works Of David Ogilvy is online. You can also find it on Brain Pickings by Maria Popova. She has an interesting blog that holds a lot of out-of-the-box thinking. I've been looking on various blogs and places where I can find quotes that appeal to me.

My dentist has his dental receipts ended with inspirational quotes. No matter how painful the treatment has been, these quotes are also uncannily right for that particular day. I have quite a collection of them as I had some root canal work done over a period of time. One of these days(ha,ha) I will copy them onto a disc or my harddrive and have them all where I can just access them at my leisure(another ha,ha moment).

Seriously though, some very unexpected people gave some very interesting quotes. Marilyn Monroe, thought by her contemporaries and other people as a blonde bimbo without a brain to bless herself, had some very pithy quotes to make: I don't mind living in a man's world so long as I can be a woman in it and: I restore myself when I am alone. I love this woman, although she is dead.

Albert Einstein made a lot of sense when he said: Insanity is doing the same thing over and over again and expecting different results. And one which I find very interesting in light of the way he is depicted: Any man who can drive safely while kissing a pretty girl is not giving the kiss the attention it deserves. Interesting. Did this genius actually try this?

As I said, I love quotes. Not because I wanted to say them myself, but often the attraction is who said them. And, if they are repeated, which they are, who repeats them the best? Some of them have also given me ideas for books, of which are in the first preparation.

Agatha Christie got many of her plot ideas from the Bible, as have many other authors. But why not do a Google search for quotes? Or pick a person and see if they have ever said anything funny, interesting or outrageous that has been noted down as a quote?

Believe me, great fun.

Sunday, 4 August 2013

blogging facts-mixed

Hello to all!
Blogging. Yeah, I know, it is everywhere and about everything under the sun.  But are we finally getting the message that we can use blogs to link all our online activities together and get them known this way? Many of us squander this FREE and readily available opportunity to become better known in cyber space.

Is it because, after going to the trouble of setting the thing up, we run out of steam and therefore revert to the safety of using it for nothing-in-particular? So many of us do this, and I wonder why. Oh, we make plans to do lots of things with our blog: get a business up and running, make a lot of money etc, etc. But we don't keep focused on it. There are so many distractions which MAY make us richer faster.

I know: There has got to be a magic bullet out there, which is going to do it for me. So I will keep looking for it, spending money I don't have, and throw away the potential goldmine I have already have in my hands. This type of thinking is WHY something like about 90% of wannabe online marketers fail before they celebrate their first year online.

I really hate to rub it in, but Aladdin's magic lamp and genii have been lost somewhere and are not to be found.  However, his 5th removed cousin, WORK is always close by and delighted to help. Why have we developed into a race of people who look for the easy way every time? There is never an easy time in business, unless you have been carried into the boardroom as an infant, and learned by osmosis, then it may be. But you still have to put some effort into it, no matter what.

It is almost impossible to be a success at anything, unless you do use some focus and a little work continuously. After all, you/me put hours into getting the site just right, populating it with what you are advertising, the right content linked to it, etc. And then you sit back and do nothing? I don't care who says they earn X amount of dollars sleeping until 12MD every day, living the high life and never checking their sites from one week to the  next. It just DOES NOT happen that way. And that includes blogging.

Some blogs just fold up and die. That is a horrible fact, but it is true. The reasons for their demise are usually because their owners lose focus, and direction. In this case, cremate it, grieve for a bit, and then resurrect it. Not exactly the way it was born, but with some similarities. But, this time, for goodness sakes, take some time and see where you plan it to go before you put finger to keys.

Otherwise, you are doomed to failure each time you resurrect.