Hello to all!
I hope your Christmas and New year were happy and restful and you came up with a few plans on how you are going to progress this year. I have decided to recycle some stuff i wrote in another phase of my life to see if it can help new people. So here is the first of them.
This is a post I wrote quite some time ago as a favour to a friend. I think it got used somewhere. :) Some may find it slightly outdated now, but the topics inside are almost as relevant now as they were some 4-5 years ago.
Enjoy! And feel free to comment.
What is a keyword or, for those a bit more
experienced, SEOs or search engine optimized? Sounds very important, but all it
really means is the words or phrase is one that is used extensively when
someone is looking for something on the web. An experimental way would be:
dating sites, when they are not sure really what they want. If they have some
experience, then it may be: dating sites for early-twenties and so forth. The
keyword only becomes more specific, not the meaning.
Keywords, when writing, must be used to the extent
that the owner of the article has specified. So, in an article of 300 words
that requires a per cent of 1, that will be three times in 100 words. If they
ask for them in random figures, simply work out the per centage.Like so:
1 % = 3 in 300. 5% =5 in 300. etc. Unfortunately a
lot of owners also love overkill with keywords and leave the reader with a case
of shell-shock after reading them, feeling : Well, it was about XZY, but what
exactly did it say?
Or, if you are given 5, 10 or even 12 keywords,
then it impossible to use them in these proportions. So scatter them naturally.
You may use the first kw in the first sentence and not again, unless it
holds more significence than the others. The main objective is to spread them
over the 300 words so they look natural, not forced and to fit right in.
Titles are a good place to start. As a title is usually NOT
part of your 300word-count, then you can use them in the title. For example: kw
= dating sites. Title: Dating sites can be fun. First sentence: When you look
on dating sites, it is often wise to have some idea as to what you are looking
for. Ideally the last use of the keyword should be in the last sentence : If
you are only using dating sites for fun, then still take sensible precautions
to ensure your safety.
If you are at all interested in learning more
about keywords, then type a definition of keywords into Google and there is one
site, Marketing Titan, that is very good
KEYWORDS must be used exactly as they appear. So,
if the keyword is sands Kilimanjaro, then that is exactly as it must be used.
No extra words to make it run smoother even though it looks silly.
Exactly.
