Hello to all!
Yeah, I've been very slack and not followed my own advice. Like everything on this earth, life gets in the way on occasions. Well, that's my excuse and I'm sticking to it. :) In other words, I've been plain lazy. Never mind. Let's see if I can impart some wisdom to make up for my tardiness.
Studies are showing a dramatic shortening of our attention spans for whatever reason. Don't believe me? Take a quick look at a study available on buffer.com on its social media tips. buffer.com has a lot of great relevant content, as I've found out over the past few weeks.
Take Twitter for an example. Apparently, a great Tweet is 100 characters or less to make an impact. Don't yell - the study says this is true. Which doesn't leave anyone with much to play with, does it? You can't screw up at all, and that is exactfly what search engines want too. Every one of those 100 characters has to do a job.
Sentence length is so important to a lack of attention. How many times has someone glanced at a sentence, thought: Hell, this has got to be easier somewhere else and gone, never to be seen again? Yeah. I've been guilty of it too. Unfortunately, the sentence has usually been relevant to something I needed. This may have come about through our extremely busy lives, or just a part of the digital age we live in. After all, text messages come in shorthand too, don't they?
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Being lazy means reading cliff notes version rather than the whole novel, skimming through blogs, then came text messaging and the world shrunk to 160 character messages and now microblogging means news zipping by in small packets. Wonder how much more shrinking the attention span can take before our heads turn to mush :) Great read as always.
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